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WORLD EGG STUDIO
WORK
GREEN KEY
FINESTRA
WORLD EGG IS.
MARINA KOZAK
CREATIVE DIRECTOR
BRYCE PARSONS TWESTEN
Finestra Converstaion Cards
PROBLEM
The world is filled with conversational products aiming to create discussion and connection. However, many of these products hit a wall when participants feel self-conscious. They freeze and choose not to face the question. Even if they do search themselves for their answer, they may not want to share it.
We created Finestra and successfully crowd-funded the first print run seeking to solve these pitfalls.
CONCEPT
Consisting of fifty-two cards that each begin with a narrative and end with a question, Finestra guides participants, if only for a moment, away from themselves. Research shows that people are able to engage their inner worlds more easily and more deeply when they first create a degree of distance from those thoughts.
By starting participants in an otherworldly place, Finestra pulls them one step away from their sometimes messy, sometimes sensitive connection to their past and present feelings. This allows consumers to be honest and vulnerable with the person across the table or get deeper by themselves if they choose to use the cards as part of a solo creative practice..NAMING
The window motif and forced perspective conjures an uneasy feeling in the consumer while suggesting a visual metaphor for good conversations and the endless paths they can take. The hall of windows also echoes a slogan of the cards: “Look into yourself / Be seen by others.” The custom typography further reinforces this motif by creating tiny arched windows in the negative space between letters while referencing traditional 1970s Italian typography. Every window gives participants a glimpse into another part of this strange world and gives them the opportunity to see themselves in a new light. And the perspective seen from the almost panopticon structure beckons : are we looking in or is someone looking in on us?
DESIGN
To convey this new world in aesthetics, we were inspired by Italian Giallo films. These violent, sometimes surreal movies frequently make use of bright color, unique architecture, forced perspective, and high saturation. Because of her Italian heritage, the client wanted to reference these films and the otherworldly feeling they create.The overwhelmingly red makes the product stand out on the shelf while gold foil accents channel an old world sense of grandeur and attract the eye from afar, literally pulling consumers towards the space the product offers to create. This contrast makes Finestra feel like a timeless artifact, conjuring ideas of illustrated manuscripts, impossible geometries, and uncharted spaces. Before even opening the box, consumers know to expect something otherworldly that will provide a new perspective and opportunity for endless exploration.
TYPOGRAPHY